How can user research improve UI/UX design?

User research plays a crucial role in UI/UX design by providing valuable insights into user needs, behaviors, and preferences. By conducting surveys, interviews, and usability testing, designers can validate assumptions and identify pain points, ensuring that design decisions are data-driven rather than based on guesswork.

This research leads to more user-centric designs that align with real user expectations, improving usability, engagement, and overall satisfaction. A well-researched UI/UX not only enhances the user experience but also contributes to better product performance, retention, and business success.