How do Google Ads work and how effective are they?

Google Ads operates on a bidding system where advertisers select keywords, set budgets, and compete for ad placements. When a user searches for a relevant term, Google determines ad rankings based on bid amount, ad quality, and expected click-through rate.

Effectiveness depends on factors like targeting, ad copy, landing page relevance, and budget management. Properly managed Google Ads campaigns can drive high-quality leads, increase brand exposure, and provide measurable ROI.

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