How do you measure the success of an ad campaign?

We use multiple key performance indicators (KPIs) to evaluate campaign success, including:

• • Click-Through Rate (CTR): Measures ad engagement.
  • Conversion Rate: Tracks how many clicks turn into actions.
  • Cost Per Acquisition (CPA): Determines the cost of acquiring a customer.
  • Return on Ad Spend (ROAS): Evaluates profitability.

• Engagement & Impressions: Essential for brand awareness campaigns.

Additionally, we utilize analytics tools to track user behavior and continuously refine campaigns for better performance.

Want to discuss our Per-Pay-Click Advertising Approach? Request a quote today!