How do you perform keyword research?

Keyword research is the process of finding terms that people search for when looking for products, services, or information. It starts with identifying relevant topics related to the business. Using tools like Google Keyword Planner, Ahrefs, or SEMrush, one can analyze search volume, competition, and keyword intent.

Long-tail keywords, which are more specific phrases, often perform better as they target a focused audience. Reviewing competitor keywords and search trends also helps in selecting the right terms. The goal is to choose keywords that align with user intent and have the potential to drive qualified traffic.

Also read: Differences Between B2B SEO and B2C SEO