How does technical SEO impact website rankings?

Technical SEO plays a crucial role in ensuring that search engines can properly crawl, index, and rank a website. A well-structured website with fast loading speeds, mobile-friendliness, and clean coding is more likely to rank higher.

Search engines prioritize sites that are easy to navigate and free from technical issues like broken links or duplicate content. Optimizing site architecture, improving page speed, and using structured data can significantly enhance search rankings, making the website more accessible to both users and search engines.