How does UI design impact user experience?

UI design plays a crucial role in shaping the user experience. It determines how easy and enjoyable it is to interact with a website or app. A cluttered or confusing UI can make navigation frustrating, causing users to struggle with simple tasks.

On the other hand, a well-structured and visually appealing UI helps users move smoothly through their journey, allowing them to find what they need without confusion. Clear layouts, intuitive navigation, and functional design elements create a seamless experience, making interactions more efficient and enjoyable.

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