What factors influence the cost of PPC campaigns?

Several factors impact PPC costs, including:

• Keyword Competition
  High-demand keywords cost more.
• Industry & Location
  Competitive industries (e.g., finance, law) have higher CPCs.
• Quality Score
  Google assigns a score based on ad relevance, CTR, and landing page quality. Higher scores lower costs.
• Target Audience
  Broader audiences increase costs, while refined targeting optimizes spend.
• Ad Placement & Bidding Strategy
  Higher bids secure prime positions but require careful budget allocation.

Proper campaign optimization helps control costs while maximizing results.

PPC costs depend on competition, quality score, and targeting. Optimize your budget with our SEO strategies.