What is link building and why is it important?

Link building is the process of acquiring hyperlinks from other websites to your own. These links help search engines determine a website’s credibility and authority. High-quality backlinks from reputable sites act as votes of confidence, improving search rankings. There are different strategies for link building, such as guest blogging, outreach, and content marketing. However, it’s important to focus on earning links naturally rather than using manipulative tactics, as low-quality or spammy links can lead to penalties. A strong backlink profile enhances domain authority and increases organic traffic.

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