What is the best budget for a digital ad campaign?

There is no one-size-fits-all budget for digital ad campaigns, as it depends on:

• Industry & Competition
  Highly competitive niches require larger budgets.
• Campaign Goals
  Lead generation, brand awareness, and e-commerce sales have different budget needs.
• Target Audience
  Narrow targeting often requires lower budgets than broad audiences.
• Platform Choice
  Google Ads typically has higher costs than social media ads.

For small businesses, starting with a $500–$2,000 monthly budget is advisable, scaling up based on performance and ROI.

Also read: How do you optimize PPC campaigns for better ROI?