What is the difference between SEO and PPC?

SEO (Search Engine Optimization) focuses on improving a website’s organic ranking in search engines by optimizing content, structure, and backlinks. It is a long-term strategy that builds sustainable visibility.

PPC (Pay-Per-Click) is a paid advertising model where businesses bid on keywords, and their ads appear in search results or on social platforms. Unlike SEO, PPC delivers immediate traffic but requires continuous investment. While SEO builds long-term credibility, PPC ensures instant visibility.

SEO builds long-term traffic, while PPC drives instant results. Both are vital for growth. Need expert SEO?