Why is UX design important for a website or app?

UX design plays a crucial role in a website or app’s success. It focuses on enhancing the overall user experience by making navigation intuitive and satisfying. A good UX design ensures that users can easily find what they need, improving usability and reducing frustration.

An optimized UX design can lead to higher user satisfaction, more engagement, and better retention rates. For businesses, this means increased conversions, as users are more likely to return or complete desired actions when the design feels seamless.

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