Keeping your real estate website up to date is important if you want to maintain a strong online presence. If you’re a HomeSmart agent using SmartSites 2.0, you already have access to a solid website builder that’s designed for ease of use and performance. But having a website isn’t enough. You need to know how to edit it properly to keep it relevant and client-ready. This guide will help you understand how to edit HomeSmart website builder with accuracy, confidence, and clarity.

What is HomeSmart Website Builder?

HomeSmart Website Builder, known as SmartSites 2.0, is a website management tool developed exclusively for HomeSmart real estate agents. It offers a ready-to-use platform where agents can manage their online presence without hiring a developer or learning to code. The builder provides pre-designed templates, drag-and-drop editing tools, and real-time updates, making it easy to customize pages, add property listings, and maintain a professional brand image online.

A strong online presence starts with the right tools—SmartSites 2.0 gives
agents full control without the technical hassle.

SmartSites 2.0 is built with real estate needs in mind. It includes IDX integration for MLS listings, lead capture forms, mobile-responsive design, and SEO support—all under one dashboard. Agents can update content, upload images, adjust layouts, and even track engagement, giving them full control of how their website looks and performs.

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Key Features of the HomeSmart Website Builder

HomeSmart Website Builder includes essential tools that help real estate agents create, manage, and update their websites with ease and consistency.

These features are designed to give agents full control over their websites while keeping the platform easy to use and effective for lead generation.

How to Edit HomeSmart Website Builder?

Once you log into your HomeSmart dashboard, SmartSites 2.0 gives you full access to your website’s structure, content, and design through an intuitive backend. Whether you’re updating property descriptions or adjusting meta tags, the platform provides complete control with minimal effort. Here’s a step-by-step breakdown for editing your SmartSites 2.0 website:

1. Log In to Your SmartSites 2.0 Dashboard

Go to HomeSmart and log in using your agent credentials. Once authenticated, navigate to the “SmartTools” section and click on the SmartSites 2.0 option under “Website Tools.”

2. Access the Website Builder Panel

Inside SmartSites 2.0, you’ll land on the website control panel. This is your main dashboard, where you can manage everything from individual pages to site-wide settings. You’ll find three main tabs here:

• Pages – to access each editable section
• Design – to change fonts, colors, and themes
• Settings – to manage domains, metadata, and integrations

3. Select and Manage Pages

From the “Pages” tab, click the gear icon next to any page (Home, About, Listings, Contact, Blog, etc.). You can rename pages, change page order, or hide/show them from the navigation.

Each page includes block-based editing, where you can add or remove the following:

• Text areas
• CTA buttons
• Image and video blocks
• Grid sections (columns or listings)
• Embedded widgets (social media, Google Maps, calendars)

4. Edit On-Page Content with the WYSIWYG Editor

Click directly on any content block to activate the WYSIWYG (What You See Is What You Get) editor. This editor supports rich formatting options such as:

• Bold, italics, underline
• Font type and size selection
• Bullet and number lists
• Hyperlink insertion
• HTML code view (for advanced users)

You can also use custom CSS for any section by accessing the “Advanced” tab in the editor.

5. Manage Media (Images, Videos, PDFs)

Click on the media block you want to change. Then use the built-in media library or upload your own content. The system supports:

• JPEG, PNG, GIF (Images)
• MP4, YouTube/Vimeo embeds (Videos)
• PDF, DOCX (Documents)

Always compress images before uploading using tools like TinyPNG to maintain fast load speeds.

6. Update Contact Details and CTAs

• To change phone numbers, email addresses, or social media handles:
• To change phone numbers, email addresses, or social media handles:
• Go to the “Contact” page or footer editor
• Click on the contact block
• Update input fields accordingly
• Use mailto: and tel: links to make information clickable on mobile

For CTA buttons, you can edit:

• Button text
• Redirect link or page anchor
• Styling (border radius, color, hover effect)

7. Upload and Link Documents or External Media

You can insert downloadable files like brochures or guides by:

• Clicking “Add Block” > “File Link”
• Upload your file (PDF, DOC, XLS)
• Label the file (e.g., “Download Home Valuation Guide”)
• Optionally, track downloads using UTM parameters if analytics are integrated

8. Integrate Forms and Lead Capture Tools

To collect user information, add or edit existing forms:

• Drag in a “Form” block
• Choose field types: name, phone, email, dropdown, checkbox
• Set destination email or CRM routing (SmartCRM or external tool via webhook/API)\n- Customize thank-you messages and submission redirects

9. Preview and Save Changes

Before publishing, always use the Live Preview option. This lets you check responsiveness on:

• Desktop
• Tablet
• Mobile

Make sure buttons, text, and layout adjust correctly. Once verified, click “Save Changes” > “Publish” to push your updates live.

10. Optional: Advanced Tools and Tracking Setup

From the Settings tab:\n- Add custom tracking scripts (Google Analytics, Facebook Pixel)\n- Verify site ownership via meta tag or HTML upload\n- Configure custom 301 redirects for outdated or deleted URLs\n- Edit robots.txt and sitemap if you’re managing SEO externally

Keeping your website updated using SmartSites 2.0 doesn’t just help in presenting accurate information—it plays a direct role in site speed, SEO ranking, and lead quality. Taking time to handle each section precisely builds credibility and helps convert more visitors into clients.

Related resource: Maximalism in Graphic and Web Design

Managing Property Listings with the HomeSmart Website Builder IDX Integration

SmartSites 2.0 comes with built-in IDX (Internet Data Exchange) integration. This feature pulls in MLS listings automatically and displays them on your website.

• Highlight featured listings manually
• Organize properties by location or price
• Add custom descriptions or tags to listings
• Remove outdated or off-market listings

You don’t need to manually add every listing, but knowing how to highlight the right ones helps improve visibility and lead generation. Use the “Featured Listings” option to put your most relevant properties in front of your site visitors.

Keeping listings accurate also helps in building trust and maintaining compliance with MLS guidelines.

Design and Layout Customization in the HomeSmart Website Builder

Visual appeal matters in real estate. SmartSites 2.0 gives you control over how your website looks, which includes layout, colors, fonts, and image placements.

You can make these changes using drag-and-drop controls or menu selections. Consistent branding across your site gives it a professional, cohesive look that reflects your real estate business.

Avoid cluttered layouts and use white space effectively. A clean, easy-to-read design keeps visitors engaged.

You may also know: Reactive Web Design for Modern, Interactive Websites

Optimizing SEO on Your Website with the HomeSmart Website Builder

Search engine visibility depends on how well your website is optimized. SmartSites 2.0 includes built-in SEO tools that help improve your site’s ranking on Google and other search engines.

• Meta Description. Write concise summaries (150 characters max) that explain the page
• URL Structure. Use short, readable URLs with keywords if customizable
• Image Alt Text. Add alt text to images for better accessibility and SEO
• Internal Links. Link between related blog posts or service pages for better navigation

Some Important SEO Tips:

• Use your target keyword (e.g., real estate in [city]) naturally.
• Avoid keyword stuffing.
• Update content regularly.

Taking time to edit these details will improve how search engines understand and rank your website. That means more potential clients finding your listings and services online.

FAQ on HomeSmart Website Builder

Answering common questions helps reduce confusion and keeps agents confident in using the website builder.

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Final thought

Knowing how to edit HomeSmart website builder gives you more control over your brand, your listings, and your communication with potential clients. SmartSites 2.0 offers everything you need to maintain a professional website, and making regular updates can boost your visibility, improve user experience, and help you convert more leads.

You don’t need advanced technical skills to keep your site looking sharp and functioning well. All it takes is some time, basic understanding of the tools, and a focus on clarity and consistency.

Keep your website updated, and it will work as your 24/7 marketing tool in today’s competitive real estate landscape.