A website is an important marketing tool, and its usability is critical to the success of any business. You can increase your revenue and sales through a good website. A successful website is the one that not only looks good but also provides a brilliant user experience. Its usability is critical, and it is something that will set it apart from other websites. In the ever-evolving digital landscape, the question “What Should a Good Website Look Like” is a common inquiry.
A good website is designed to be visually appealing, user-friendly, and effective at achieving its goals, whether that’s generating leads, showcasing a portfolio, or selling products.
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Creating a good website involves considering various features to ensure it effectively serves its purpose and provides a positive user experience.
Here’re the 12 important elements that make a good website:
1. Clear Goal and User Intent
Define a clear mission and goal for your website, keeping your audience in mind. Understand not only what your audience says they want but also what they truly need. Align your content with user intent, mapping out the user journey, and strategically placing content to provide relevant answers.
Consider the following elements to achieve clarity in your website’s objectives:
Strategic Homepage Message | Craft a clear and concise message on the homepage that communicates your website’s primary goal, capturing visitors’ attention and guiding them through the site. |
Intuitive Call-to-Action (CTA) | Implement intuitive CTAs strategically placed across your website, guiding users towards desired actions and enhancing their journey. |
User-Focused Content | Develop content that resonates with your audience’s needs and interests, aligning your offerings with what users genuinely seek. |
Comprehensive FAQ Section | Include a comprehensive Frequently Asked Questions (FAQ) section that anticipates user queries, providing instant clarity on your offerings and services. |
Interactive User Journey Mapping | Strategically map out the user journey from landing on your site to completing a desired action, ensuring a seamless as well as goal-oriented experience. |
2. Technical Prowess
A good website is easily crawlable, free of errors, and loads quickly from anywhere in the world. Choose a reliable CMS, such as WordPress, and invest in reputable hosting. Technical SEO is vital, and getting the basics right can propel your website ahead in the digital realm.
In addition to the technical aspects, prioritize seamless navigation, UI/UX Design Services, and optimized content for an enhanced user experience.
Here are key elements to consider for technical excellence:
Efficient Content Management System (CMS) | Choose a reliable CMS, such as WordPress, to facilitate smooth content management, making updates and modifications hassle-free. |
Optimized Page Load Speed | Prioritize fast page loading times to enhance user experience, as users tend to abandon slow-loading websites. Optimize images and use efficient coding practices. |
Responsive Design | Ensure your website design is responsive, adapting seamlessly to various devices, from desktops to mobile phones, for an inclusive user experience. |
Browser Compatibility | Test your website’s compatibility across different browsers to guarantee a consistent and reliable experience for all users. |
Robust Hosting Solution | Invest in a reputable hosting service to ensure your website is consistently accessible, minimizing downtime and disruptions. |
3. Trustworthiness and Security
Build trust with both search engines and users by maintaining a secure and reliable website. Regular downtime and security lapses can erode trust. Ensure your site is a safe haven for visitors, implementing measures such as SSL, strong passwords, and protection against DDoS attacks.
Here are critical elements to instill confidence in your users:
SSL Encryption | Implement SSL encryption to secure data transmission, assuring users that their information is protected. |
Regular Security Audits | Conduct regular security audits to identify and address vulnerabilities, ensuring your website is safeguarded against potential threats. |
Transparent Privacy Policy | Clearly communicate your website’s privacy policy, demonstrating a commitment to protecting user data and fostering transparency. |
Reliable Hosting Provider | Choose a hosting provider with a reputation for security, ensuring that your website is hosted on a secure and stable platform. |
Visible Trust Seals | Display trust seals or badges on your website, showcasing certifications or endorsements that reinforce your commitment to security and reliability. |
4. Great Design and Stellar UX
While beauty is subjective, a good website design should fulfill its goals, be on-brand, and offer a positive user experience. Prioritize accessibility and ensure your site is clear and easy to use. Happy users may translate into higher buyer intent, making effective calls to action essential.
Additionally, happy users may translate into higher buyer intent, making effective calls to action essential. In addition to the technical aspects, focus on seamless navigation, responsive design, and optimized content to enhance the user experience.
Consider these elements to ensure your website stands out visually and provides an exceptional UX:
On-Brand Aesthetics | Maintain a design that aligns with your brand, incorporating consistent colors, fonts, and imagery to create a cohesive and memorable visual identity. |
Clear and Intuitive Navigation | Implement user-friendly navigation menus, ensuring that visitors can easily find information and navigate through your website without confusion. |
Accessible Design | Prioritize accessibility by designing for all users, including those with disabilities. Ensure text is legible, and navigation is seamless for everyone. |
Visual Hierarchy | Establish a visual hierarchy that guides users through the content, highlighting key information and creating a structured and easy-to-follow layout. |
Engaging Multimedia Elements | Incorporate engaging multimedia elements, such as high-quality images, videos, or infographics, to enhance the overall user experience and convey information effectively. |
5. Fast Load Times
A website should be such that it takes minimum possible time to load. A responsive website makes user experience really pleasant and visitor tends to keep coming back.
Focus on the following elements to ensure fast load times:
Optimized Images | Compress and optimize images to reduce file sizes without compromising quality, contributing to faster loading times. |
Efficient Coding Practices | Adopt efficient coding practices and minimize unnecessary scripts to streamline your website’s performance and improve loading speed. |
Content Delivery Network (CDN) | Implement a CDN to distribute your website’s static content across multiple servers globally, reducing latency and accelerating page loading times. |
Browser Caching | Enable browser caching to store static files on users’ devices temporarily, allowing quicker loading when they revisit your site. |
Minimized HTTP Requests | Reduce the number of HTTP requests by minimizing the use of external resources, scripts, and stylesheets, contributing to faster overall page loading. |
6. User-Centered and Good Content
Create content that helps users achieve their goals while aligning with your business objectives. Understand your audience, their behavior, and present content that is clear, easy to understand, and unique. Conduct research and provide original reporting to stand out in your niche.
Moreover, good content can do wonders. An appealing content is the soul of a website. Your content should speak to the visitors. Further, it should be well formatted and error-free.
Here are elements to consider for creating content that resonates with your audience:
Targeted Messaging | Tailor your content to address your audience’s needs and interests, ensuring that your messaging aligns with their expectations and preferences. |
Clear and Concise Copy: | Craft clear and concise copy that effectively communicates your message without unnecessary complexity, making it easily understandable for a diverse audience. |
Interactive Content | Include interactive elements such as quizzes, surveys, or polls to engage users actively, promoting participation as well as enhancing their overall experience. |
Regular Content Updates | Keep your content fresh and relevant by regularly updating information, adding new insights, and addressing changing trends to provide value to your audience. |
Responsive to User Feedback: | Encourage user feedback and adapt your content based on their suggestions, creating a collaborative and user-centered approach to content development. |
7. Browser Compatibility
The website should be compatible with all of the browsers as you are not sure what browser does your visitor is using to access your website. Browser compatibility is a must for seamless user experience.
Consider the following elements to make your website accessible and functional across various browsers:
Cross-Browser Testing | Regularly conduct cross-browser testing to ensure your website functions consistently across popular browsers like Chrome, Firefox, Safari, and Edge. |
Responsive Design | Implement a responsive design that adapts to different browser dimensions, ensuring that your website looks and functions optimally on various screen sizes. |
CSS and HTML Validation | Validate your CSS and HTML code to ensure compliance with web standards, reducing the likelihood of rendering issues across different browsers. |
Fallbacks for Compatibility | Provide fallbacks or alternative solutions for features that may not be supported uniformly across all browsers, maintaining a consistent user experience. |
Compatibility with Older Versions | Consider the compatibility of your website with older browser versions, recognizing that some users may not have access to the latest updates. |
8. Mobile Compatibility Design
Given the continual growth of mobile traffic, a mobile-friendly website is a necessity. Consider adopting a mobile-first mindset during development to focus on tasks users perform on mobile devices. A minimal and fully focused design often results in a better user experience.
Furthermore, embracing a responsive design that adapts seamlessly to different screen sizes enhances accessibility, ensuring a positive interaction across a diverse range of devices.
Consider the following elements to optimize your website for mobile compatibility:
Responsive Design Approach | Adopt a responsive design approach to ensure that your website adjusts seamlessly to various screen sizes, providing an optimal viewing experience on mobile devices. |
Mobile-Friendly Navigation | Simplify navigation for mobile users by using intuitive menus and touch-friendly controls, making it easy for visitors to explore your site on smaller screens. |
Optimized Load Speed: | Prioritize fast load times on mobile devices by optimizing images, minimizing HTTP requests, and employing efficient coding practices for a smoother user experience. |
Mobile SEO Optimization | Optimize your content for mobile search by ensuring that metadata, headings, and other SEO elements are adapted for mobile users, improving visibility on search engines. |
User-Friendly Forms | Streamline forms and input fields for mobile users, minimizing the need for extensive typing and creating a frictionless experience for those on smartphones or tablets. |
9. Structured Data and Schema
Enhance search engine understanding by incorporating structured data in Schema format. This acts as a translator, clarifying elements on a page for search engines. Take advantage of Schema to improve your chances of rich results in search pages, adding value to your content.
Consider the following elements to effectively implement structured data on your website:
Schema Markup Implementation | Incorporate Schema markup throughout your website to provide search engines with detailed information about your content, enabling rich snippets in search results. |
Rich Snippet Opportunities | Identify opportunities for rich snippets, such as reviews, ratings, and FAQs, and implement Schema markup accordingly to increase the visibility of these elements in search engine results. |
Yoast SEO Structured Data Integration | Utilize tools like Yoast SEO, which offers a comprehensive Schema framework, making it easier to implement and extend structured data across your site. |
Content Graph Representation | Develop a structured data graph that represents the relationships between different elements on your website, offering search engines a clearer understanding of your content’s context. |
Continuous Monitoring and Updating | Regularly monitor changes in search engine requirements for structured data and update your implementation accordingly to ensure ongoing compatibility and effectiveness. |
10. Engaging Visuals and Multimedia
Incorporate eye-catching visuals and multimedia elements to enhance the overall user experience. Engaging images, videos, and infographics can convey information more effectively and keep visitors interested. Striking the right balance between text and visuals contributes to a memorable and engaging website.
Moreover, ensure that multimedia elements are optimized for quick loading, providing a seamless experience for users with varying internet speeds.
Consider the following elements to enhance your website with compelling visuals:
High-Quality Images and Graphics | Utilize high-resolution images and graphics that align with your brand and effectively convey your message, enhancing the overall visual appeal of your website. |
Interactive Videos | Incorporate interactive videos that provide valuable information, showcase products or services, and engage visitors, contributing to a dynamic and engaging user experience. |
Infographics and Visual Storytelling | Use infographics and visual storytelling to present complex information in a visually appealing and easily digestible format, improving user comprehension and retention. |
Image Sliders and Galleries | Implement image sliders and galleries to showcase a variety of visuals in a dynamic manner, allowing visitors to explore and interact with your content seamlessly. |
Consistent Branding Elements | Maintain consistent branding elements across visuals, ensuring a cohesive as well as recognizable visual identity that reinforces your brand image. |
11. Easy and Efficient Navigation
Ensure your website has intuitive navigation, allowing users to find information easily. A well-organized menu and clear pathways help users explore your site without frustration. Smooth navigation contributes to a positive user experience, encouraging visitors to stay longer and explore more.
Consider the following elements to optimize navigation on your website:
Clear Header Menu | Design a clear and concise header menu that highlights key sections of your website, providing users with a straightforward navigation path. |
Intuitive Dropdown Menus | Implement intuitive dropdown menus for easy access to sub-pages or sections, allowing visitors to navigate seamlessly without unnecessary clicks. |
Breadcrumbs | Integrate breadcrumbs to show users their current location within the site and facilitate easy navigation back to previous pages, enhancing overall navigation efficiency. |
Search Bar Placement | Place the search bar prominently on your website, enabling users to quickly find specific content and enhancing the overall ease of navigation. |
Mobile-Friendly Navigation | Ensure that your navigation remains user-friendly on mobile devices, employing responsive design principles to adapt to varying screen sizes and orientations. |
12. Social Media Integration
Integrate social media seamlessly into your website to extend your online presence. Social media links, sharing options, and live feeds can foster community engagement. Connecting your website with social platforms builds a cohesive online presence, allowing users to interact with your brand across various channels.
Consider the following elements for effective social media integration:
Social Media Icons | Display prominent social media icons that link to your official profiles, making it easy for visitors to connect with and follow your brand on various platforms. |
Share Buttons for Content | Include share buttons on your content pages to encourage users to share your articles, blog posts, or products on their social media channels, expanding your reach. |
Embedded Social Feeds | Embed social media feeds directly on your website to showcase real-time updates, posts, or reviews, providing visitors with dynamic as well as interactive content. |
Social Login Options | Implement social login options for user accounts, allowing visitors to register or log in using their social media credentials, streamlining the registration process. |
Consistent Branding Across Platforms | Maintain consistent branding across your social media profiles and your website, ensuring a cohesive and recognizable brand image for your audience. |
FAQ on Good Websites
A good Domain Rating (DR) depends on your industry and competition. Generally, a DR of 30 or above is solid for new or small businesses, while large or established sites often aim for 60 or higher. For URL Rating (UR), aiming for a high score on key pages can boost visibility, with 20-40 being good for newer sites and 40+ for more established ones.
A good contact page should be simple, accessible, and easy to navigate. Include clear instructions, contact methods (form, phone, email), and possibly a map or social links. Make sure your contact information is current and accurate, and if possible, add a friendly call-to-action.
Nonprofit websites often aim for an average session duration of 2-3 minutes. This indicates that visitors are engaging with content, learning about the cause, and possibly exploring donation or volunteer options. Keeping visitors engaged with powerful visuals, stories, and clear calls-to-action can improve session duration.
Cloudways is a solid choice for those needing high performance and scalability, while Hostinger offers affordability and ease of use for small to medium blogs. For larger blogs expecting high traffic, Cloudways may be better, whereas Hostinger suits smaller blogs with moderate traffic needs.
Look for websites like IBM, Deloitte, and Accenture in tech consulting. These sites feature clean layouts, professional imagery, client testimonials, and service breakdowns that help build trust. Smaller consulting firms might also take inspiration from well-designed portfolios that showcase expertise effectively.
mages on websites should balance quality and load speed. For large banners or headers, 1200px wide is common, while regular photos can be around 800px. Ensure images are compressed to reduce load times; ideally, keep images under 100KB each where possible.
A good church website should be welcoming and easy to navigate, with key information like service times, location, and events prominently displayed. Many also include a live stream or past sermon recordings, a calendar of events, and information for new visitors or members looking to connect.
Popular genealogy sites include Ancestry, MyHeritage, and FamilySearch. These sites offer extensive records, family tree tools, and community forums, making it easier for users to explore their heritage and connect with relatives. They’re known for user-friendly interfaces that are essential for both beginner and advanced genealogy research.
Sites like World Anvil, Campfire, and Notebook.ai are fantastic for world-building, offering templates and tools for creating maps, character bios, and cultural details. They help writers keep organized and build immersive, cohesive worlds with layered narratives.
A good catering website should display high-quality images of dishes, clear menus with pricing, and an easy booking or inquiry system. Highlighting testimonials, a list of services, and past events can also help convey experience and reliability to potential clients.
Looking for a good website design for your business? See our Customized Web Design Services today!
Building a good website goes beyond superficial efforts; it requires strategic planning, a user-centric approach, and a commitment to excellence in every aspect. By incorporating these 12 elements on ‘what should a good website look like’, you can create a website that not only meets but exceeds user expectations, setting the stage for sustained success in the digital realm. What is your primary focus when building a good website? Share your thoughts and experiences in the comments below.
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